ModGolf Podcast: Creating An Engaging Space For Like-Minded Golfers
In the second episode of the ModGolf Podcast for season 14 show creator and host, Colin Weston, chats with Paul McEldon the CEO of Clubface-golf.com, which is a social network just about golf, for golf and only golf.
"I turned up at the golf club and I spoke to the general manager Steve and I said, '"How do I connect with other golfers in the golf club to arrange a game?'" And his answer was perfect - perfectly bad but perfectly good. He said, "Paul, take yourself in the car park. When you see somebody putting their bag in the car, don't speak to them because they finished. When you see them taking it out, go and have a word with them and ask if you can join them." I thought, "Wow, okay we're paying 3,000 pounds a year to be a member of a golf club. There has to be a better way for this to happen."...
- Paul McEldon, CEO of Clubface-golf.com
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"So I sat down with Steve and said to him, 'How do you communicate with your members of the golf club?' And he said, 'We send out weekly newsletters, we've got the notice boards everywhere, I walk through the bar two or three times.'"
"I replied, 'That's all communicating AT. 'The question I asked was, 'How do you communicate WITH?' And as soon as I said, 'How do you function with social media?' You could see his eyes glaze over. What dawned on me was that if the whole golf community of diverse yet like-minded people, could come to a place that was safe and relevant, would there be space for them? So that's when we created the first version of ClubFace-Golf.