Reimagining Golf
By John Gordon/Golf Canada
For the most part, I enjoyed and appreciated Richard Moss’s 2013 book The Kingdom of Golf in America.
Until the very last paragraph.
After 355 pages, Moss took a double bogey on the (figurative) 18th hole.
“Golf’s problems are rooted in the seismic changes in the economy and the culture of the past 40 years. If the golf community responds to these changes by dramatically changing the game, by making it shorter, easier or by changing the rules, it will be a profound mistake. Golf is not best seen as a consumer product …”
Not?
In my opinion, that’s the literary version of a golf swing’s double-cross.
This does not mean the game needs to be reinvented. How about re-engineered? In business terms, that means rethinking your processes to improve your overall product.
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