RBC Canadian Open Is Back With A Refreshed Brand Identity In Celebration Of Nick Taylor’s Historic Win
MEDIA RELEASE
(December 1, 2023) – In celebration of Nick Taylor’s historic victory in becoming the first Canadian to win Canada’s National Men’s Open Championship in 69 years, Golf Canada in partnership with title sponsor RBC, have reimagined the tournament logo for the 2024 RBC Canadian Open at Hamilton Golf & Country Club in celebrating one of the most iconic moments in Canadian sport.
The updated brand identity depicts a silhouette of Taylor’s now legendary putter toss following his 72-foot eagle putt on the fourth playoff hole at Oakdale Golf and Country Club to defeat Tommy Fleetwood and become the first Canadian in seven decades to win Canada’s National Men’s Open Championship.
“We are excited to pay tribute to the epic performance of Nick’s amazing win by capturing the energy of that moment within the brand identity and logo mark for the 2024 RBC Canadian Open,” said Golf Canada Chief Marketing Officer Tim McLaughlin.
“Nick’s historic victory will be celebrated in the lead up to and throughout the 2024 RBC Canadian Open and the reimagined logo is a fitting homage to both Nick and this most special moment for our National Open.”
Click HERE or on the image below to see Golf Canada video of new logo development.
“To be a part of the 2024 RBC Canadian Open logo is really special,” said Taylor. “When I first saw the re-design with myself as the swing man, I was flattered by the tribute and thought it was very cool. I am excited to get to Hamilton and looking forward to defending my title.”
The updated brand mark for the 2024 RBC Canadian Open will feature prominently across integrated marketing activities and physical touch points in the lead up to Taylor’s title defence at Hamilton Golf and Country Club.
The 2024 RBC Canadian Open takes place May 28 – June 2 at the Hamilton Golf and Country Club in Hamilton, Ont., the 113th playing of Canada’s National Men’s Open Championship.
For more information on the 2024 RBC Canadian Open, please visit rbccanadianopen.com.
ABOUT THE 2024 RBC CANADIAN OPEN
Part of the FedExCup, stars of the PGA TOUR will compete at the RBC Canadian Open, May 28 – June 2, 2024, at Hamilton Golf & Country Club in Hamilton, Ont. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talents to compete against the world’s best golfers while also creating a positive impact in the event’s host community. Established in 1904, Canada’s National Open Golf Championship is the third-oldest National Open Golf Championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, BDO, Audi, theScoreBet, Transitions, Levelwear, Titleist, FootJoy, Hilton, Sleeman Clear 2.0, Johnsonville, Think Turkey, Cub Cadet, SiriusXM, The Keg, Masi, Cayman Islands, Cottage Springs, Maestro Dobel Tequila, Celebrity Cruises, STALK&BARREL, Matt & Steve’s, Avis, Coca-Cola, the Government of Ontario, and the Government of Canada. The RBC Canadian Open is proud to support First Tee – Canada as the event’s official charity partner. For more information, visit www.rbccanadianopen.com.
ABOUT GOLF CANADA
Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 341,000 golfers and 1,505 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.