The ModGolf Podcast: Using Customer Feedback To Deliver Exceptional Value
In this episode of The ModGolf Podcast show creator and host, Colin Weston, talks with Nick Longley, co-founder at Inrange Golf.
Inrange is a company that, "...uses technology, combined with the more informal environment of the range to open up the game of golf. To make practice fun again. To bring in a whole new generation of players. To redefine what 'playing golf' actually looks like."
"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back."
- Nick Longley, Co-Founder at Inrange Golf
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"We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, 'I'm not interested in this mobile thing. I want screens and I want games'. And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free."