What happens when a hospitality professional stumbles into golf and ends up leading the charge for the sport’s evolution across an entire continent?
Host Colin Weston sits down with his "new golf friend" Renate Roeleveld, CEO of the Golf Course Association of Europe (GCAE) to soak up her infectious energy and unique perspective on how Europe is redefining golf - from battling climate change with robotic mowers to creating "Fabulous Fridays" to get more women on the course.
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"As Jay of the NGCOA nicely put it: the dirt is worth more than the business. We have to do a better job showing what golf facilities offer to the community and the environment."
- Renate Roeleveld, CEO of the Golf Course Association of Europe