In this episode of the ModGolf Podcast, show creator and host, Colin Weston, talks with TJ Schier, CEO/Founder at SmashSwing Immersive.
TJ's company aims to attract the 99% of the population that doesn't typically engage with golf. By creating a fun, 'gamified' environment that appeals to social and casual players, TJ is redefining the indoor golf experience.
Key Takeaways you will discover on this episode are:
Embracing Feedback for Innovation
- TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions.
Building a Strong Brand Identity
- TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience.
To listen to this podcast click HERE or on the image below.
