He walked away from a $750,000 golf apparel order, cried on his living room floor, and told his wife their dream was dead. Then he built a $12 million business from scratch - without knowing how to brew a single beer.
Geoff Tait has one of the wildest entrepreneurial stories in golf. He started a funky golf clothing brand before Travis Matthew, Puma and Nike caught on, landed a deal with Arnold Palmer himself, and drank Kettle One with The King and Jack Nicklaus on a balcony at Augusta. Then it all fell apart. Business partner battles. Lost control. Humiliation.
But here's the twist: Geoff didn't go work for someone else. He went back to teaching as a marketing professor as he built the business plan for Triple Bogey Brewing Company. No brewing experience. No investors. Just a fun name and a relentless commitment to slow, organic growth.
This is a conversation about the real cost of entrepreneurship, the loneliness and exhilaration of building something from nothing, and why "better hit another" isn't just a Triple Bogey Brewing slogan - it's a life philosophy.
To listen to this podcast click here or on the image below.
Key takeaways in this episode with Geoff that you will discover:
Losing control of your company is a nightmare - but losing your values is worse
Geoff learned the hard way that scaling too fast with the wrong partners can cost you everything. Now he grows organically, keeps full control, and says "the best investor is your customer."
You don't need to be an expert. You need to surround yourself with the right people
Geoff couldn't sew a button or brew a lager. But he knew how to spot talent, build trust, and let experts execute. His superpower isn't technical skill - it's knowing who to bring into the room.
The golf industry rewards loyalty, not flash
While big brands fight for shelf space, Geoff built Triple Bogey one golf course at a time - by showing up, delivering great customer service, and making a product people actually want to drink on a hot day. Slow, steady, and authentic won the race.