Chilliwack, BC – [August 15, 2025] — Chilliwack Golf Club, one of British Columbia’s most welcoming and community-rooted golf clubs, is proud to unveil a new logo and brand identity that reflects its legacy, landscape, and values.
The rebrand includes a new website, refreshed tone of voice, and most notably—a bold new logo featuring a corn husk. This emblem pays tribute to the club’s agricultural surroundings and reinforces its brand promise: “Your Club in the Country, Without the Pretension.”
“Our club is surrounded by farms, cornfields, and a close-knit community of members who value tradition, camaraderie, and character, ” said Ryan Turner, General Manager of Chilliwack Golf Club. “This new identity captures all of that. The corn husk is symbolic, memorable, and unmistakably Chilliwack.”
Unlike many golf clubs that lean on generic crests or monograms, Chilliwack Golf Club chose a path that reflects its distinct personality—grounded, progressive, and proudly rural. The new identity was developed in collaboration with Par Six Golf Media, a creative agency specializing in golf and hospitality brands.
“The opportunity here wasn’t just to update a logo,” said Colby Johannson, Co-Founder of Par Six Golf. “It was to tell a story. There are some great logos out there that tell a story, that go beyond monogram—Sleepy Hollow has the Headless Horseman, Goat Hill Park has a goat, and now Chilliwack has the Corn Husk. It’s simple, iconic, and packed with meaning.”
In addition to the logo, the club’s new website (chilliwackgolf.com) showcases the club’s full-service practice facilities, walkable layout, and member-first atmosphere. The design and content are aligned with the new tone of voice: candid, friendly, and down-to-earth.
Chilliwack Golf Club invites its community, guests, and media partners to explore the new brand across social platforms and the newly launched website.
For media inquiries, interviews, or image requests, please contact:
Luke Fedora, PGA of Canada
Marketing Coordinator & Teaching Professional
Chilliwack Golf Club
luke@chilliwackgolf.com
778-344-5250