Bell Let’s Talk Day 2020
On January 29th, Bell will donate five cents to Canadian mental health for every text message and mobile and long distance call made by a Bell, Bell Cause pour la cause, Bell MTS or Bell Aliant customer, tweet using #BellLetsTalk, view of the Bell Let’s Talk video on Twitter, Facebook, Instagram, Snapchat and YouTube, and use of the Bell Let’s Talk Facebook frame or Snapchat filter.
Background
Bell Let’s Talk is a campaign dedicated to moving mental health forward in Canada. The strategy is built on four pillars: anti-stigma, improving access to care, supporting world-class research, and leading by example in workplace mental health.
Bell Let’s Talk is not only changing the landscape of mental health funding in Canada, but is also contributing to changes in attitudes and behaviours. 85% of Canadians think attitudes about mental health have changed for the better in the past 5 years, and 75% believe the stigma around mental illness has been reduced.
With the help of Canadians and people around the world, Bell Let’s Talk Day has now surpassed 1 billion messages of support sent and over $100 million in Bell funding towards mental health.